Hopefully some of you caught a short segment about Rolfing on the Oprah Winfrey show. Rolfing has had national television and print media coverage numerous times over the years, but never on a show that is as widely seen as this one.
The good news about the segment is: everything said and shown, including a few minutes of actual Rolfing, was positive, supportive and accurate. The discussion and demonstration highlighted Rolfing's ability to free and release stuck segments in a long term way.
The not so good news is that the core idea that Rolfing achieves its purpose by realigning structure, and typically does so over the course of a ten session series, was not mentioned. The uninformed viewer could easily have been left with the idea that Rolfing is a form of super one shot special massage. And, in fact, the few inquiries I got in my office that obviously came as a result of the show were from people who had exactly that assumption, and were not interested in pursuing Rolfing when they realized what was involved.
NONETHELESS, it was excellent exposure and very useful in helping to spread the word. Thanks Oprah, and the thanks folks in the Rolf Institute who helped make it happen!
For a fuller explanation of Rolfing, check my web site, www.vermontrolfer.com.
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